on september 20th, at the 3rd western china international fair and international investment conference, dekon group and tönnies holding aps& co. kg, the world leading and germany's largest meat slaughtering and processing company, held a grand strategic cooperation signing ceremony.
wang degen, chairman of dekon group, and andres ruff, ceo of tönnies group, signed the strategic cooperation agreement on behalf of both parties. according to the agreement, the parties will fully create eu standard food and promote win-win development in the field of pig breeding, slaughtering, and processing. according to the agreement, both parties will build a project for the breeding, slaughtering, and processing of 6 million pigs in china, with 2 million pigs and an investment of 4 billion rmb in the first phase.
at the signing ceremony, both parties introduced their respective business, strategic layout, and technological advantages. since june last year, both sides have visited each other several times to gain in-depth understanding and explore cooperation. finally, they reached a cooperation agreement on investing in the construction of high-level meat slaughterhouses and processing plants in china that meet eu standards. both sides stated that this cooperation was a favorable move, and they would complement each other’s advantages, share information and conduct in-depth cooperation to promote the construction of the eu standard high-quality food system on the basis of mutual benefit.
it is reported that tönnies is a world leading and germany's largest multinational meat slaughtering and processing joint enterprise, holding a dominant position in german and even european markets. it has global-leading meat slaughtering and processing technologies as well as experience in establishment of food safety system.
with the rapid development of the economy, people's requirements for the safety and quality of meat products are also increasing. the powerful alliance between dekon group and tönnies group will provide western china, even the whole country with safe, traceable and high-quality meat products that are in line with eu food safety standards. dekon group will also further strengthen its "high-quality food" full industry chain model.
meanwhile, both parties will leverage their respective brand, technology, and resource advantages to improve the safety of meat products in china. this plays an important role in ensuring the production of live pigs and the supply of pork food, which is an important livelihood issue. it will greatly facilitate the upgrade of western china from a large agricultural province to a strong agricultural province in the western region as well as in implementing general secretary xi jinping's important enlightenment of "sichuan province shall keep its gold brand of large agricultural province, and takes the lead in agricultural supply side structural reform and promotes the leapfrog from a large agricultural province to a strong agricultural province.
it is further reported that:
on september 19, 2019, such leaders as li yunze, vice governor of sichuan province, teng zhongping, deputy secretary general of the provincial government, and wu xiuqiang, secretary of the party committee of the department of agriculture and rural affairs, officially received wang degen, chairman of dekon group, and andres ruff, ceo of tönnies group in chengdu.
at the symposium, li yunze expressed great welcome to tönnies, the world's leading and largest german comprehensive meat slaughtering and processing enterprise, to invest in sichuan and cooperate with dekon group, the largest local aquaculture enterprise in southwest china. he said sichuan was a major breeding and consumption province. with a series of favorable policies recently issued by the government to promote pig production and ensure market supply, the project is timely. at the same time, he hoped that the project could be implemented as soon as possible and further expand its impact, to provide eu standard pork and meat products for the western region, even the whole country.
andres ruff stated that the company is attempting to deepen its internationalization process. china is the world's largest pork consumption market, and sichuan has a large consumption of live pigs. through over one year of communication with dekon group, they saw their solid breeding foundation, especially in the construction of a high-quality and healthy food industry system, which is highly consistent with the german side. they believe that both sides can complement each other's advantages and will definitely promote the project successfully, allowing consumers to eat all european standard meat products soon!
writing | liu yue
editor in chief | zeng min
zhu hui
